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Web Marketing - Case History
antipodi made the I.P.* sales explode!
At the beginning of 2002 the I.P.* e-commerce
website was already online since months without any
tangible result, the company then contacted antipodi
asking for a definitive solution of the problem.
We initially created different sites for all the
European Union countries, adapting the content of each
site to that country' specific target: monthly sales immediately
raised from 0 (February 2002) to 3.000 € (April 2002).
At this point we developed a precise positioning
strategy in the mayor European search engines, with very
good results in terms of presence and sales amount (7.000 €
in May 2002).
We then activated an online advertising campaign
targeted on search engines queries and vertical portals:
24.000 € in June 2002, 37.000 € in July 2002,
68.000 € in August 2002, 87.000 € in September 2002.
In synthesis:
Total web design e web marketing costs: 34.000
€
Total sales amount March-September 2002: 226.000
€
We can do a lot for your online business too
- contact
us today and request a free quotation.
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